COLLECTION: LIFESTYLE AND LIES

Welcome to the set.

A perfect latte with a heart design. A minimalist workspace flooded with light. A sculpted body with no apparent effort.

With the “Life style and lies” collection, Fake it Until you make it puts the polished aesthetic of our digital lives under the scanner. It is a textile satire dedicated to staging everyday life, to the obsessive pursuit of the perfect Instagram feed, and to the little compromises we all make with reality to appear at our best.

Behind the warm beige filter and the façade of success, we celebrate the chaos of real life. Our pieces borrow the dress codes of relaxed bourgeoisie, Sunday brunches, and private sports clubs, only to subvert their meaning with our signature slogan.

Because a perfect life can't be bought, but the costume to pretend you have one can.