• Authenticity
  • Humour

The mirror cracked.

You were sold perfection. Now you’re being sold the T-shirt that couldn’t care less. Fake it Until You Make It is fashion that says out loud what you’re thinking deep down.

UNCOMPROMISING AUTHENTICITY
HUMOR AS A SECRET WEAPON
FASHION THAT PROVOKES & INSPIRES
DAFFODILS & COMPANY
FAKE IT UNTIL YOU SUCCEED
BOLD & AUTHENTIC STYLE
TRENDS THAT DRIVE CHANGE
UNLIMITED CREATIVITY
UNCOMPROMISING AUTHENTICITY
HUMOR AS A SECRET WEAPON
FASHION THAT PROVOKES & INSPIRES
DAFFODILS & COMPANY
FAKE IT UNTIL YOU SUCCEED
BOLD & AUTHENTIC STYLE
TRENDS THAT DRIVE CHANGE
UNLIMITED CREATIVITY
UNCOMPROMISING AUTHENTICITY
HUMOR AS A SECRET WEAPON
FASHION THAT PROVOKES & INSPIRES
DAFFODILS & COMPANY
FAKE IT UNTIL YOU SUCCEED
BOLD & AUTHENTIC STYLE
TRENDS THAT DRIVE CHANGE
UNLIMITED CREATIVITY
NARCISSE & Co. NARCISSE & Co. CORPORATE CIRCUS CORPORATE CIRCUS SPECIAL EDITION SPECIAL EDITION ME, MYSELF AND I ME, MYSELF AND I
NARCISSE & Co. NARCISSE & Co. CORPORATE CIRCUS CORPORATE CIRCUS SPECIAL EDITION SPECIAL EDITION ME, MYSELF AND I ME, MYSELF AND I
NARCISSE & Co. NARCISSE & Co. CORPORATE CIRCUS CORPORATE CIRCUS SPECIAL EDITION SPECIAL EDITION ME, MYSELF AND I ME, MYSELF AND I
THE HUMAN BEHIND THE HUMAN BEHIND DO YOU SAY COACH ? DO YOU SAY COACH ? LIFESTYLE AND LIES LIFESTYLE AND LIES NARCISSE & CO. NARCISSE & CO.
THE HUMAN BEHIND THE HUMAN BEHIND DO YOU SAY COACH ? DO YOU SAY COACH ? LIFESTYLE AND LIES LIFESTYLE AND LIES NARCISSE & CO. NARCISSE & CO.
THE HUMAN BEHIND THE HUMAN BEHIND DO YOU SAY COACH ? DO YOU SAY COACH ? LIFESTYLE AND LIES LIFESTYLE AND LIES NARCISSE & CO. NARCISSE & CO.
LIFESTYLE AND LIES LIFESTYLE AND LIES THE HUMAN BEHIND THE HUMAN BEHIND Do you say COACH? Do you say COACH? SPECIAL EDITION SPECIAL EDITION
LIFESTYLE AND LIES LIFESTYLE AND LIES THE HUMAN BEHIND THE HUMAN BEHIND Do you say COACH? Do you say COACH? SPECIAL EDITION SPECIAL EDITION
LIFESTYLE AND LIES LIFESTYLE AND LIES THE HUMAN BEHIND THE HUMAN BEHIND Do you say COACH? Do you say COACH? SPECIAL EDITION SPECIAL EDITION
CORPORATE CIRCUS CORPORATE CIRCUS ME, MYSELF AND I ME, MYSELF AND I SPECIAL EDITION SPECIAL EDITION LIFESTYLE AND LIES LIFESTYLE AND LIES
CORPORATE CIRCUS CORPORATE CIRCUS ME, MYSELF AND I ME, MYSELF AND I SPECIAL EDITION SPECIAL EDITION LIFESTYLE AND LIES LIFESTYLE AND LIES
CORPORATE CIRCUS CORPORATE CIRCUS ME, MYSELF AND I ME, MYSELF AND I SPECIAL EDITION SPECIAL EDITION LIFESTYLE AND LIES LIFESTYLE AND LIES

And yes, we give

While our t-shirts are parodies, the psychological distress they denounce is very real.

Why do we donate?

Because we can't laugh at narcissism without helping those who suffer from it.

For every item purchased, 1% of the profits is donated directly to partner organizations specializing in:

  1. Listening and psychological support for young people in distress.
  2. Combating cyberbullying and screen addiction.

“Buy to fund what’s real.” — That’s our way of breaking the mirror.

Learn more
Break the mirror. 1% of profits goes to mental health and the fight against cyberbullying.

Why choose Fake it?

  • Engaged mode

    Every design is a stylish form of social commentary. You’re not just wearing a T-shirt—you’re wearing a point of view.

  • Quality without compromise

    Because you can’t call out superficiality with low-quality products. Premium materials, refined cuts, genuine durability.

  • 1% for the real one

    For every purchase, 1% of the profits goes to organizations that provide psychological support and combat cyberbullying.